In just three intense hours (11am-2pm EST) ...

SFS Director of Training Steve Toburen will supercharge your phone closing techniques! You (and your staff) will learn 100’s of 'Lead Conversion' tips to close the sale on any medium including texts, Facebook, email, Yelp, etc!

  • WHO should attend? Cleaning and restoration business owners, managers, and any employee that answers customer’s “How much?” questions.

  • WHY do I need this? Your ‘lead conversion strategies’ are essential! And yet too often ignored! (Right now you and your staff are likely peeing away way too many leads that could be ‘converted’!) This online SFS program will quickly add huge downstream profits to your company.

  • HOW MUCH? $149.00 (You’ll more than pay for your entire seminar when you book your next “I’m just checking prices…” lead!)

This course has been approved for (3) IICRC CECs.

Are you sick and tired of agonizing phone calls like these?

1. Your lead asks: “Hi, I’m just checking around to see how much you charge for…?” 

Your reply! “Uhhhh….”

Fail to ‘convert’ this potential client and you’ll lose $1,000.00’s in ‘downstream profits’! Or…

2. You quote a price and your prospect says, “Hmmm… let me check with my husband and I’ll get back to you.” 

Meekly respond, "OK" and you’ll NEVER hear from them again! 

What should you say to save this job? Or…

3. You hear: “Wow… I see ads where I can get my whole house done for $99.00 and you want HOW MUCH?” 

How can  you ‘defend’ your pricing AND convert this prospect into a ‘High Profit Client’?

In his SFS: Winning over your caller! seminar Steve will share guaranteed solutions to the profit-crushing issues above and so much more including…

  • NEW! Five essential SFS: ‘Lead Conversion' Core Principles for a cleaning or restoration contractor! 
  • Why you don’t need to (and probably shouldn’t) answer your business phone 24-7! 
  • NEW! How to get your caller to A) not hang up and B) leave a voice mail- guaranteed! 
  • Why you must give your caller the “Illusion of Control"
  • NEW! 18 phone tips to quickly build a bond with your caller. 
  • Why (and how) to immediately ‘Take Ownership’ during your 'Lead Conversion Process'. 
  • Four different ‘Phone Formats’ to conquer forever the dreaded “How much do you charge?” question. (Including a new Phone Format just for restoration contractors.)
  • NEW! How (and why) to hire an employee to close sales with phone callers. (Even for owner-operators!) 
  • Nine reasons why you should ‘pre-inspect’ 15% of your jobs- and how to identify this ‘high profit 15%’ on the initial phone call! 
  • NEW! A COVID-inspired script for a ‘no-contact’ over-the-phone video pre-inspection option’. NOTE: This ‘hybrid pre-inspection’ gives you all the benefits of an on-site pre-inspection… right from your own office! (No more time stuck in traffic!) 
  • How to solve forever the “Lemme check with my husband and I’ll get back to you…” hidden 'Smokescreen' price objection! 
  • NEW! Avoid getting bushwhacked by 1-star reviews with Immediate Quality Check Calls
  • Steve's 5-step script to still make ‘high profits’ from a “Can’t you do it for less?” customer. 
  • NEW! Taking the Battle to the Enemy! How to ‘Proactively Reach Out’ to customers.
  • Why (and how to) dig for homeowner’s complaints. (Hint: Before they can spew their venom on the internet!)
  • NEW! How to use phone calls and texts to ‘kick start’ your business during slow periods.
  • Why having your techs do in-home ‘up-selling’ doesn’t work! (And often ticks off homeowners!)
  • NEW! How to make HUGE profits by your office gently offering ‘Additional Service Options’ BEFORE your tech shows up!
  • A simple, low-pressure technique to sell high profit ‘Additional Service Options’ over-the-phone.

Over 80 pages of SFS ‘Business Infrastructure’ procedures (in both PDF and Word format) including:

  • 'On-site Pre-Inspection' Phone Format (Residential)
  • NEW! 'Remote Video Pre-Inspection' Phone Format (Residential)
  • NEW! 'Immediate Pricing' Phone Format (Residential)
  • NEW! Emergency Water Loss Phone Format
  • Initial Call Water Loss Data Sheet
  • NEW! Fire Damage Phone Format
  • Initial Call Fire Damage Data Sheet
  • Phone Format for Booking Previous Clients after a Price Increase
  • NEW! Converting a ‘Smokescreen Objection’ (Residential Lead Conversion)
  • NEW! Pre-Arrival Courtesy Contact (PCC)
  • NEW! Steve's complete 10 page Immediate Quality Check Call system
  • Quality Check Call Control List
  • Immediate Quality Check Call Phone Format
  • Customer Concern Follow-up Sheet
  • SFS 'Cheat Sheet' to flip Unhappy Clients
  • NEW! Reaching Out to Residential Clients in the Slow Season
  • Pre-orienting the Homeowner on their Additional Service Options
  • Incoming Calls/ Non-Carpet Cleaning Questions and Requests
  • General Telephone Guidelines
  • Answering Common Phone Questions
  • Dispatching/ Scheduling
  • When a Technician Finishes the Day Early
  • Previous Job Scheduling
  • Customer Confirmation/Checklist/Email
  • NEW! Sample Confirmation Email/ Letter for Residential Cleaning
  • “Customer Inquiry” Paper Flow (Restoration)
  • Customer Inquiry Form (Restoration)

'Convert' just one "I'm just checking around. How much do you charge for...?" question and you'll more than pay for this online SFS seminar!

Free Bonuses

Take advantage of these extras to guarantee your success!

  • Seminar Replay

    Each attendee will receive free 30 day 'seminar video replay' access. (Including the after class networking session.) Review this SFS program and/or share it with other company employees. Plus, if something 'comes up' you'll still have 30 days to 'transform' your business!

  • Ready to go procedures

    You’ll receive these SFS phone, pre-inspection and office sales systems and procedures written in Microsoft Word format. You can then easily modify this SFS Business Infrastructure to fit your operation! WOO-HOO!

  • FREE Review Resources

    We're also including Steve's PowerPoint slides in case you miss something during this very 'fast-paced' program! So you'll be able to review your class workbook keyed to the companion slide presentation.

What Students Say

"The extra nuggets Steve shared have the potential of increasing my earnings by 20-30%!"

Rusty Zoeller; Restore Pro Sandusky, OH

SFS: ‘Winning over your caller’! reinforced what I already do. But the extra nuggets Steve shared have the potential of increasing my earnings by 20-30%! Steve was natural and unpretentious while the real-life examples he shared were extremely helpful. ‘Winning over your caller’ will help our company culture if all our employees sign on!

"Steve is lively, energetic and a great teacher!"

Mike Lamunyon; Lamunyon Dry Out Clay Center, KS

Steve is lively, energetic and a great teacher! The information in ‘Winning over your caller’ on how to create Customer Cheerleaders was enjoyable and practical.

"Steve has a ton of experience, is very enthusiastic and held my interest well"

Kevin Kluth; Pinnacle Eco Clean Rochester, NY

‘Winning over your caller’ complements previous SFS programs I’ve attended. (There is always something new to implement in business!) Steve has a ton of experience, is very enthusiastic and held my interest well. This online seminar will renew your commitment on installing systems to motivate employees while increasing your profits!

"It's fantastic to tap into Steve's decades of knowledge and value"

Audrey Falls; Distinctive Cleaning & Restoration Fort Wayne, IN

After an SFS seminar, I always count on taking away something practical I can implement the same day. Today was no different with so many 'golden nuggets'. It's fantastic to tap into the decades of knowledge and value that Steve provides and to chat with the attendees afterward so we can all help each other grow.

"Step-by-step instructions ... not vague ideas"

David Harley; AdvantaClean of Badgerland, Mequon, WI

Steve's SFS material gives you step-by-step instructions - not vague ideas - I LOVE it!

"I was able to turn what would have been a 30 sec phone call with a lost lead into ... a new client"

Joseph Corcoran; Kleening Made Affordable Oxford, PA

Thank you, Steve, for this morning's SFS: 'Winning over your caller' online seminar. By using your process for the "how much?" question, I just booked a $650 cleaning job! Yesterday, I would have blown this call! Today, with your techniques still very fresh, I was able to turn what would have been a 30 sec phone call with a lost lead into a 16 minute conversation with a new client. THANK YOU!!!!! I'm looking forward to your next SFS: 'Hiring the Very Best' online training. Have a tremendous day!

"Steve is the king of the ‘customer service experience’"

Jeremy Reets; Champion Cleaning Systems Reets, Sharpsburg, GA

The online seminar was well done, and I picked up good points. (As I expected!) Steve is the king of the ‘customer service experience’! I enjoyed Steve’s wife, Sioux, being involved with the program.

This SFS class will sell out quickly.

Reserve your seat NOW! (Registration closes Jun/15 8am EST)

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Steve Toburen

Steve Toburen spent over 20 years 'down in the trenches' building his cleaning and restoration company into a 1.4 million dollar business. (All in a very small market of 30,000 people!) After successfully selling his flagship company Steve developed his Home Front Success training for residential service companies. He is an internationally recognized expert on small service businesses, a widely published author and a popular instructor. Since 1996 Steve has been the Director of Training for Jon-Don’s Strategies for Success (SFS) program. Under his direction SFS has transformed the lives of thousands of cleaning and restoration industry professionals. Steve is now transitioning SFS Training into an online platform accessible to all industry professionals.

Thursday Jun. 15, 2023 with Steve Toburen

3 hours of instruction via Zoom 11am-2pm EST

  • $149.00

    Includes: 1) Digital workbook and procedures, 2) 30-day video replay access to this LIVE seminar, 3) PowerPoint presentation for review, 4) LIVE seminar admission for one person. NOTE: SFS online LIVE seminars are non-refundable.

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